Recently, Instagram partnered up with Spark AR, making AR much more accessible to everyone. However, ever since the astonishing success of Pokémon Go, brands have been trying to get a slice of that pie. Just a couple of years ago, it was costly and inaccessible to brands that did not have the fortune to spare on high-tech marketing campaigns. One of the big trends right now is Augmented Reality. Therefore, when something new appears, as a progressive brand, it is vital for you to get on the trend immediately and exploit all the benefits the early adopter advantage brings. For this very reason, online trends change so fast and often tend to not stick around for long after something new has been introduced. The internet brings millions of minds together and gives them the space to interact with each other, to discuss concepts and ideas and give birth to new trends. It can be explained by the fact that the internet landscape is shaped by a collective effort from diverse, multi-national communities. One of the most important things to remember if you are a business owner is that the virtual space is much more dynamic than the real-world one. Subsequently, in order to stay relevant and effectively engage with customers, businesses need to keep up with the trends. The reason for this is the fact that most spheres of our lives are either doubled online or happen online entirely. More and more companies are opting for strong social media strategies instead of developing traditional marketing efforts. Over the last couple of years, the business world has seen a rapid transition into the digital space.
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