![]() ![]() Long, and in mobile game years very long, time ago my powerful team of five and I took on a challenge. The History, and my experience, of Angry Birds’ Monetization Today Angry Birds 2 is a perennial top 50 grossing game and it’s only because of the top-notch updates, which have successfully introduced mid-core elements to a super casual game. With each update, the game’s revenue peaked to new heights without declining to the previous lows. The updates in 2016 introduced several core mechanics such as leveling up of Birds and the Slingshot, Daily Challenges and Player vs Player Arena while at the same time keeping the rigorous level content cadence up and running. Instead of keeping up the course of just adding more levels, the Stockholm studio behind Angry Birds 2 went to work. In addition to launching key features, the game has been updated rigorously with new levels. Post launch there hasn't been any significant spikes of installs, indicating that the growth of revenue is sustainable. The growth was achieved through the launch of several key features that all built on top of each other. On the revenue side, things nevertheless looked much gloomier as the game had generated “only” roughly 10 million dollars.Īfter the initial launch, Angry Birds 2 declined and had stable relatively low revenues for few months. By the end of 2015 the game had racked up close to 50M downloads. Looking at the downloads, the launch of Angry Birds 2 was a massive success. "Ever-shifting levels and limited lives take a lot of the fun out of smashing pigs with birds in Angry Birds 2." Both Pocket Gamer and IGN applauded the game for gorgeous graphics and vastly improved level design while faulting Rovio for employing the Candy Crush like lives mechanic and randomized levels. When Angry Birds 2 was launched at the end of July in 2015 it received mixed reviews. Second, a specially themed Hat Evolution Event will give players the opportunity to collect a special Forester Hat Set and participate in the Lost In The Woods Adventure.Subscribe to Deconstructor of Fun weekly newsletter / Follow on Facebook ANGRY BIRDS 2 BIRDS HOW TOOn this pop-up we will also share links where players can find more information about reforestation and how to contribute to reforestation efforts. The event will unite the players in playing for the planet together! If the community reaches the goal of popping a certain amount of pigs, there will be exciting rewards in it for everyone! A pop-up will display both the individual player’s contribution and also the community’s current total of popped pigs. With that in mind, we would like to take this opportunity to inspire our players to learn more about the issues of sustainability and reforestation with two special themed events in Angry Birds 2.įirst, there will be a Community Event encouraging players to pop as many pigs as they can. ![]() If only it could be so simple when it comes to trees and reforestation! The fact is, reforestation isn’t magic, but we can all play a part in protecting this essential natural resource. In Angry Birds 2, when the pigs’ towers come toppling down, more towers grow magically from the ground in a seemingly infinite supply. ANGRY BIRDS 2 BIRDS FULLIn a game full of joyful destruction, we’re taking a moment to inspire players with a message about sustainability and reforestation. ![]()
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